Digital art is a popular form of art that’s created using digital technology. Some people refer to it as computer art or multimedia art. But all digital art falls under the larger umbrella term “new media art”.
Digital art is commonly used by mainstream media in commercials and by filmmakers to create animations, interactive elements, movies, visual effects, graphic designs, etc.
Although big companies have in-house digital artists, most small businesses outsource their digital art needs to freelance digital artists. Here are some of the main reasons to outsource digital art.
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As a prudent business owner, the first thing that you need to consider when hiring any kind of freelance service is the overall cost. The good thing is that freelancers are the most cost-effective way to get the work done. Therefore, before you hire a freelance digital artist, ask them to give you their rates so that you can compare them with other artists.
However, you need to understand that hiring a cheap freelance digital art expert should not come at the cost of sub-standard work. You need to be certain that the person you are hiring for your graphic design work and other digital art services is fully qualified and has all the needed skills to produce professional looking work.
Ordinarily, professional freelance digital artists lower their budget because they do not have the cost of running a physical office. Even when they set up offices, they are usually smaller than the ones run by marketing agencies. Also, most freelance artists do not have huge tax liabilities as compared to large agencies.
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Before you hire a freelance digital artist, ask them for a portfolio and a list of references. Most freelancers have digital profiles with all this information where you can log on and view their work portfolio. Furthermore, you can easily access online testimonials from their previous clients. Unlike agencies, individual freelance artists earn this credibility themselves.
While the credentials provided by an agency may give you an idea of the kind of work to expect, it is difficult to know if the digital artist who earned the agency that 5-star rating will be completing your project, as most agencies hire multiple freelancers for their projects. When you are working with an individual freelancer directly, you can rely on the ratings and testimonials in their profile.
Compared to large-scale marketing agencies, a freelance digital artist is more reliable in terms of communication. It is easy to explain to a freelance artist your expectations because you can have a direct conversation with the person undertaking the work. When you are dealing with an agency, your message has to go through different ranks, which can easily cause a misrepresentation of facts and ideas.
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The risk of miscommunication is eliminated when you are dealing with a freelance digital artist because both of you can easily understand each other and ask questions directly for clarifications. Also, it is easy for you or the artist to suggest changes to the project.
If you have an urgent digital art project, it is best to hire freelance artists because they can work at any time. Business agencies, on the other hand, have fixed working hours. So, it is difficult for them to accommodate urgent projects. Since a freelancer is their own boss, they can easily adjust their schedule to accommodate you. They will also work extra hours to finish your project and deliver it on time.
Since the digital art project is important to you, you will naturally expect your freelance artist to give it personal attention. Obviously, you can only expect this kind of attention from a freelancer, especially if you are working on a small budget. Since big agencies have many clients, some with big budgets, they cannot give each project the kind of personal attention it deserves.
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Before you hire a freelancer online on , see their all-time transaction data to get a better understanding of their credibility, performance, and suitability for your job.
All-time transaction data along with information on services and portfolio showcased by the freelancer helps employers make the right hiring decision on .
Our dedicated support team works 24/7 to resolve all of your queries over the phone or email, no matter where you are located.In normal times, there are many reasons to go freelance, including the freedom to set your own hours, choose the type of work you want to do, and potentially earn more money. In 2020, many of us have been forced into it through redundancy. Either way, freelancing is a great career path that offers numerous potential rewards.
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And, at the end of the day, you'll find very few creative freelancers who regret their decision to go it alone; in fact, it's usually the exact opposite. That said, becoming an independent practitioner can be a scary prospect for anyone used to having an employer take care of you.
So we've teamed up with online accounting software provider Xero, who help freelancers automate and manage their finances from just £10 per month, to help you make the move smoothly and successfully.
In this article, we'll begin by addressing those fears that hold most people back from going freelance. Then we'll address the basic steps you need to take, and how to survive your first year as a freelancer.
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The main fear people have of freelancing is not getting any work. That was certainly the case for illustrator, animator and designer Emily Redfearn, who went freelance near the start of the pandemic. But her fears turned out to be unfounded. "Because I'd kept up my freelance outside my full-time jobs, and made connections and friendships through work and the creative community, the work kept coming my way, " she explains.
So be like Emily: draw on every connection you have, from personal to social to work-related, and put yourself out there, both digitally and physically as much as you possibly can. Do that, and do good work, and you should have nothing to worry about.
It might sound weird to seasoned freelancers who have all their organisation nicely streamlined. But some creatives are put off freelancing primarily because they're terrified of the admin. Take graphic designer Matt Hollands. "My problem has always been organisation planning, " he admits. "So how could I self-organise and structure my days around pitching for new work, doing the work, and then the admin and invoicing? To deal with this, I attended business courses and had a few chats with other creatives. I also started thinking in an Agile way."
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Matt offers a great example to follow. While paperwork is no one's idea of fun, it is something we can all do, as long as we approach it seriously and put our minds to it. And the best news is that there are some great digital tools to help streamline and automate all your tasks, to save you time and energy.
Online accounting software Xero, for example, allows you to do jobs like generating and sending quotes and invoices, chasing clients and monitoring payments through one clear and easy dashboard. You can even choose to connect it to your bank and payment services, share data with your accountant, and integrate it with apps like PayPal and Stripe.
Although there's been a lot of enforced remote working this year, most employees are looking forward to a return to physical interactions with colleagues in 2021. So the idea of breaking with office life for good may still seem scary to some.
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"One of my biggest fears went I went freelance was feeling lonely, " reveals graphic designer and illustrator Alex Francis. "But as soon as I told people I was freelance, I received so much support and messages from freelancers giving me tips about invoicing, work pipeline and offering a chat. It really feels like a community."
Alex's experience is typical: creative freelancers really do pull together, in a way that even people working for the same company often don't. So as long as you stay open to networking opportunities, both online and offline, we really don't think you should find loneliness a problem as a freelancer in the 2020s.
When you work for a company, you aim to keep getting promoted and developing your skills and knowledge. As a freelancer, you don't have such an obvious path to progression, which can be a concern for some. "My biggest fears when I went freelance were being able to develop more, " recalls graphic designer Russell Daniels-Lake. "Originally, this made me go back into full time at agencies. However, I'm now happy with where I am and freelancing again." And the lesson he's learned is this: "Collaboration is key for any skill gaps you may have. Other creatives aren't competition; everyone has their own strengths."
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So you've confronted your fears and found the confidence to go freelance. But how do you actually go about it? The first thing you need to decide is whether you're going to be a sole trader or limited company. If you're not sure what that means, then our article Should I register as a sole trader or limited company? will explain everything you need to